Effect of Product Design and Fuel Economy on Purchasing Decisions on Honda Vario Motorcycles

Abstract

The increasingly complex and rapid development of science and technology has a huge impact on the business sector. This encourages entrepreneurs to produce products in large quantities and more varied types and of adequate quality. The development of industry today has led to increasingly competitive competition in the industrial world where companies compete to attract as many consumers as possible. The purpose of this research is to analyze effect of product design and fuel economy on purchasing decisions on Honda Vario Motorcycles. The research results show that product design variable has a significant effect on purchasing decisions. Fuel economy variable has a significant effect on purchasing decisions. The subjects in this research were Honda Vario Motorcycles Buyers. The sample in the research was 100 respondents. The data collection technique for this research was obtained in the following way observation, interview, and questionnaire. The analysis in this research uses multiple linear regression analysis.