Effect of Perceived Product Quality and Attitude toward Purchasing Artist Cakes

https://doi.org/10.55529/jpome.36.15.20

Authors

  • Hermiyetti Universitas Bakrie, Indonesia.
  • Arifia Nurriqli STIE Pancasetia Banjarmasin, Indonesia.
  • Yunita Indriany Politeknik LP3I Jakarta, Indonesia.
  • Eva Yuniarti Utami Universitas Sebelas Maret, Indonesia.
  • I Nyoman Tri Sutaguna Universitas Udayana, Indonesia.

Keywords:

Perceived Product Quality, Attitude, Purchasing.

Abstract

This study aims to determine and analyze effect of perceived product quality and attitude toward purchasing artist cakes. This study uses a quantitative research approach. Population in the study are consumers of artist cakes. Sample in this study is 100 respondents who are taken by purposive sampling technique. Data analysis in this research uses statistical analysis from multiple linear regression analysis via partial test (t). The results show that perceived product quality has a significant effect toward purchasing artist cakes because the sig value < 0.05. Attitude has a significant effect toward purchasing artist cakes because the sig value < 0.05.

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Published

2023-10-01

How to Cite

Hermiyetti, Arifia Nurriqli, Yunita Indriany, Eva Yuniarti Utami, & I Nyoman Tri Sutaguna. (2023). Effect of Perceived Product Quality and Attitude toward Purchasing Artist Cakes. Journal of Production, Operations Management and Economics, 3(06), 15–20. https://doi.org/10.55529/jpome.36.15.20

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