The Impact of Financial Literacy on the Consumptive Behavior of Generation Z Paylater Users: A Study on E-Commerce Platforms

Abstract

The rapid adoption of PayLater services among Generation Z has introduced both opportunities and challenges in managing financial behavior. This study investigates the impact of financial literacy on impulsive buying behavior, focusing on PayLater usage frequency and monthly spending as mediating variables. The phenomenon of ease and convenience offered by PayLater services often triggers impulsive shopping, creating financial strain among users. The primary objective of this study is to analyze how financial literacy influences spending behavior and to explore effective interventions to mitigate impulsive tendencies. The novelty of this research lies in examining the dual mediation effects of usage frequency and monthly spending, highlighting their differential impacts on impulsive behavior. Results indicate that higher financial literacy significantly reduces impulsive buying tendencies, both directly and through controlled PayLater usage and spending. Monthly spending emerged as a stronger mediator than usage frequency, emphasizing the importance of financial magnitude over transaction volume. This study recommends incorporating financial literacy programs tailored to Generation Z and promoting transparency in PayLater terms. E-commerce platforms are encouraged to implement educational features within their interfaces, fostering responsible spending behaviors.