Effect of human resource competence and entrepreneurial orientation on product development capability in improving the performance of micro, small, and medium enterprises in Serang City

Abstract

The purpose of this research is to analyze effect of human resource competence and entrepreneurial orientation on product development capability in improving the performance of Micro, Small, and Medium Enterprises in Serang City. This research uses quantitative research. Data collection techniques using a questionnaire. Population in this study of Micro, Small, and Medium Enterprises in Serang City is 9, 484. This study uses an error rate of 5% with a total sample of 316 respondents. Data analysis used SMART-partial least square (SMART-PLS). The results of the study show that human resource competence has a significant effect on product development capability of Micro, Small, and Medium Enterprises in Serang City. Entrepreneurial orientation has a significant effect on product development capability of Micro, Small, and Medium Enterprises in Serang City. Human resource competence has a significant effect on improving the performance of Micro, Small, and Medium Enterprises in Serang City. Entrepreneurial orientation has a significant effect on improving the performance of Micro, Small, and Medium Enterprises in Serang City. Product development capability has a significant effect on improving the performance of Micro, Small, and Medium Enterprises in Serang City. Human resource competence has a significant effect on improving the performance through product development capability of Micro, Small, and Medium Enterprises in Serang City. Entrepreneurial orientation has a significant effect on improving the performance through product development capability of Micro, Small, and Medium Enterprises in Serang City.